- Who?
- What?
- Why?
- Independant distributors must find films that they can sell at film festivals.
- Distributors must find the hook of the film, the unique selling point.
- whos it aimed at?
- How to make it appeal to people
- when to release the movie
- Research is important to ensure you have thought everything through and considered all possible problems.
- Created questionnaires for a research audience that fit the target audience.
- Budget, foundation studies is setting an appropriate budget to spend depending on their guess on a profit.
- Advertising, promotions, premiers costs.
- 32 week year competitive market and finding the right cameras, promoters etc. to be successful.
- Distributers must make a marketing campaign so they can overrule films released on similar dates.
- The film poster is to sell the concept and genre of the film. It creates a first impression.
- The trailer is key as its the first time the audience are exposed to the film and gives the right impact. ( teaser trailer, main trailer, main trailer shortened after film is released.)
- Distinguishing forgeign spoken language in films by not using speech in trailers.
- Spending money on PR and press.
- Reviews are important in newspapers, they give a good indication on a movies success.
- They must track the publics interest in the film upto the release date.
- Word of mouth is the most important part of attracting a large audience.
Exhibition
- In 2007 cinema viewings rose.In 1985 thefirst multiplex was built and then sales started to pick up again.
- Location and number of screens is part of a cinemas success alongside the films they are showing.
- 3D movies are now the future as many successful directors are planning on using itfor their next set of films.
- Murdering the film industry especially British films.
- 77.75 million fake films were sold last year.
- Internet piracy opens up to a new generation and increases the problem.
- Bigger budget movies can still survive with piracy, however its taking money away from smaller films.
